QUEBEC IS AN ATHLETE FACTORY

INTRO

With the release of 4 unique adventure episodes, Touche du Bois has inspired a visceral reaction from our beloved Quebec sports community. The goal was to shine a much deserved spotlight on our outdoor playground and the local heroes that thrive here. The series has gain lots notoriety by targeting the intense, passionate french-speaking audience, and they are craving more.

SEASON 2.0

Even with its success, Touche du Bois deserve an upgrade. For Season 2, we have a fresh set of ideas that we believe will spread through the Quebec adventure comminty like wildfire. We are not re-inventing the recipe, we are simply adding new spices to the fan favourite flavour.

GENERAL IDEA

The goal is not only to highlight Quebec's potential as a magnificent playground, but how this land is shaping Quebec's future athletes.

CONCEPTS

Training with a Pro Athlete

A Red Bull athlete visits a next generation phenomenon(s). It's a genuine episode about investing knowledge into Quebec's future stars.

Red Bull Athletes Train in Quebec

Quebec has the terrain, now it's time to prove it. We'll follow a Red Bull athlete as the use Quebec's ultimate training ground to prepare for their future objectives.

The Athlete Switch-Up

Together, two Red Bull athletes will have to try each other's sports for a day. A classic good vibes Quebec adventure with plenty of fun and laughter expected.